Pharmacy UTI company starts marketing to patients at home
The makers of a test-and-treat product for urinary tract infections (UTIs) who partnered with the NHS last year to launch a community pharmacy-based service have begun marketing their product directly to patients in their homes during the Covid-19 lockdown.
Healthy.io ran community pharmacy pilots last year for a testing service combining a urine dipstick test with a smartphone-based urine analysis app.
The company has launched a new service called Velieve, which involves sending out test kits to womenâ€™s homes and having an online clinician review the dipstick results, with a â€˜virtual nurseâ€™ guiding women through the process. If antibiotics are required they can be ordered and delivered to a patient â€œwithin hours,â€ the company claims.
The new home testing service is initially being rolled out in London, with the kit and GP consultation costing Â£10 and antibiotics deliveries costing Â£15.
Healthy.io UK managing director Katherine Ward said the service was â€œeffective and safeâ€ and would help women test and treat UTIs without leaving their homes, helping â€œreduce the burden on an already stretched NHS dealing with the Covid-19 pandemicâ€.
A recent study found that community pharmacy based test-and-treat services offered timely and effective care to women while reducing unnecessary GP consultations.